Privacy Notice
Last updated 11 September 2026
This notice explains what personal information Rightchoice Tuition collects, why we collect it, who we share it with and how long we keep it. It covers people who enquire with us, the students we teach, and their parents or guardians.
We are the data controller for this information. That means we decide how it is used and we are responsible for looking after it.
Who we are
Rightchoice Tuition, Lodge Road, West Bromwich B70 8NX. You can reach us at enquiries@rightchoicetuition.co.uk or on 07811 104801.
Information we collect, and why
| What | Why we need it | Our lawful basis |
|---|---|---|
| Enquiry details: name, phone number, email address, the course you asked about and which page you enquired from | To reply to your enquiry and call you back | Legitimate interests — you asked us to get in touch |
| Student details: name, year group, level, subjects, starting grade, assessment date | To place the student in the right group and track progress | Performance of our contract with you |
| Parent or guardian name, phone number and email address | So we can reach a responsible adult about a student under 18 | Performance of our contract with you |
| Lesson records and homework set | To teach effectively and show you what has been covered | Performance of our contract with you |
| Fees, payment status and payment dates | To take payment and keep proper accounts | Contract, and legal obligation for tax records |
| Examination entry details: subjects, tier, exam series, access arrangements | To enter candidates for examinations | Contract, and legal obligation under awarding body rules |
| Website usage data and advertising identifiers | To understand how people find us and measure our advertising | Consent |
We do not ask for more than we need, and we do not buy personal information from anyone else.
Students under 18
Most of our students are children. We treat their information with particular care.
- We ask a parent or guardian to provide and confirm a student's details, not the student.
- We do not send marketing to children.
- We only record what we need in order to teach and to enter examinations — we do not keep notes about a child beyond their academic progress.
- A parent or guardian can ask to see everything we hold about their child at any time.
Some of our students are adults resitting qualifications. Where the student is 18 or over, we deal with them directly.
Who we share it with
We do not sell personal information and we do not share it for anyone else's marketing. We do share it with the following, because we could not run the service otherwise.
| Who | What they receive | Why |
|---|---|---|
| Google (Workspace, Sheets, Drive, Apps Script) | Enquiry, student, lesson and payment records | This is where our records are stored and processed |
| FormSubmit | Enquiry form submissions | Delivers website enquiries to our inbox |
| Framer | Website usage data | Hosts this website |
| Meta (Facebook and Instagram) | Advertising and conversion data, where you have consented | Measures our advertising |
| Awarding bodies (AQA and OCR) and the examination centre through which entries are made | Candidate name, date of birth, subjects, tier and any access arrangements | Required in order to enter you for an examination |
We may also disclose information where the law requires it, or where there is a safeguarding concern about a child. We would not need consent to do that, and in a safeguarding case we may not be able to tell you first.
Where your information is held
Our records are held in Google's services. Google may process information outside the UK. Where that happens, transfers are covered by the safeguards Google puts in place for its business customers, such as the UK addendum to the EU standard contractual clauses.
How long we keep it
| Record | Kept for |
|---|---|
| Enquiries that did not lead to tuition | 12 months from your last contact with us, then deleted |
| Student records, lesson records and homework | While the student is with us, then 3 years |
| Examination entry records | As long as the relevant awarding body requires |
| Payment and accounting records | 6 years, as tax law requires |
The student and parent portal
Families can see lessons covered, homework set and progress at rightchoicetuition.co.uk/login using an access code we give you.
- The code gives access to one student's record and nothing else.
- The portal never shows fees, payment status, phone numbers, email addresses or our internal notes.
- Treat the code like a key — anyone who has it can see that student's page, so please do not post it in a group chat.
- If you lose it, or think someone else has it, tell us and we will issue a new one. The old code stops working immediately.
- Access ends automatically when a student leaves us.
Cookies and tracking
This website uses Google Analytics to understand how people find and use it, and the Meta pixel to measure our advertising. Both set cookies in your browser and are not necessary for the site to work.
You can block or delete cookies in your browser settings at any time. Doing so will not stop you using this website or the portal.
Your rights
Under UK data protection law you can ask us to:
- give you a copy of the information we hold about you or your child
- correct anything that is wrong
- delete information we no longer have a good reason to keep
- stop or limit how we use it
- object to us using it on the basis of our legitimate interests
- send it to you or another provider in a portable format
Email us and we will respond within one month. There is no charge. We may ask you to confirm who you are first, particularly where the request concerns a child.
If you are unhappy with how we have handled your information you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113. We would rather you came to us first so we can put it right.
Changes to this notice
If we change how we handle personal information we will update this page and change the date at the top. Where a change is significant we will tell families directly.
Email enquiries@rightchoicetuition.co.uk or call 07811 104801. Rightchoice Tuition, Lodge Road, West Bromwich B70 8NX.